Chatbots: together forever
The future has arrived. Slowly but surely, companies from different industries are discovering chatbots to automate and streamline routine tasks and improve employee productivity. Let's take a look at some of the most popular uses of chatbots.
Information and messenger marketing
Even now, chatbots are successfully competing with traditional email campaigns, since, like the latter, they are a convenient tool to automate newsletters and sales funnels.
In the information marketing segment, chatbots are used to promote marathons and sell trainings. A Facebook virtual assistant, such as the one used by Tony Robbins, regularly reminds users about new courses. If someone searches for a product on social media, that means they're already interested, so that would be the perfect time to engage them and answer their questions via private messages. They're already an active lead, so a well-placed chatbot can help guide them to the desired action. In the chatbot, you can set up auto-replies and maintain different dialogue threads depending on the user's interests.
Customer support and services
According to Invesp Research, chatbots can save up to 30% in customer support costs. Chatbots help relieve the customer support staff and deliver high quality services. They're programmed to answer common questions and collect details about the client's request before transferring the conversation to an agent.
MVP for startups
Chatbots are the easiest, fastest, and cheapest way to test a new product with a raw business model, test the performance of a business idea, evaluate a product's value, and simulate support questions.
Applied bots in offline businesses
The possibilities of chatbots seem limitless in an online environment, but they can also be useful in solving applied offline tasks. For example, there are bots that approve passes for employees, conduct interviews with quitting employees, and register clients in beauty salons and private clinics.
For field employees and merchandisers using different mobile devices, large companies (e.g., Danone) have launched chatbots instead of mobile applications because it's much more convenient in offline locations. One of these bots is built on the Botmother platform.
Digital marketing and online sales
In the marketing and online sales sectors, chatbots help communicate with customers and close sales. With the help of bots, you can use the same tools that are used in other channels. For example, with a chatbot, it's easy to measure NPS, send email and SMS newsletters, launch trigger-based newsletters, segment customers, launch bonus initiatives and provide promotional codes.